BAKER Branding and Design

B On Trend

This week a couple of BAKER's branding stewards take an introspective look; telling the tales of two trending colors and the powerful emotional impact each hue has had in their eyes.
B Inspired: NFL Teams

When the Superbowl ended, so too did Reebok's decade long uniform deal with the NFL. As Nike takes the reins next year, a few of our designers speculate on what their beloved teams might become in the not so distant future.
On Topic: Shopping By Color

According to the Wall Street Journal "the end is near for a white can that has many Coke drinkers seeing red..." Check out our take on the topic.
Brands We Love: Warby Parker

Discover how crafting a brand with a distinct point of view can transform a simple online transaction into an emotionally engaging experience as Lindsey shares what makes Warby Parker a brand she loves.